Conference Sessions
December 9, 2014

Tuesday
December 9
7:00–6:00
Registration
Tuesday
December 9
7:00–8:30
Continental Breakfast
7:30 - 8:20 

Tuesday
December 9
7:30–8:20

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Developing Data Governance Best Practices
Data Governance Professionals Organization Meeting

Michele Koch, VP Membership, The Data Governance Professionals Organization

One of the many questions the Data Governance Professionals Organization (DGPO) receives from members is ‘What are some of the data governance best practices?’. Based on this the DGPO has developed some industry DG best practices. Join us to meet and network with DGPO members and conference attendees and learn about some of the top DG Best Practices from seasoned practitioners. We will also discuss the benefits of membership, progress to date, and future plans for the DGPO. Since the founding of the DGPO in 2011 the group has grown to over 3500 list members, from 16 countries.

Level of Audience:
All Levels

Speaker:
Michele Koch Michele Koch
VP Membership
The Data Governance Professionals Organization

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8:30 - 8:40 

Tuesday
December 9
8:30–8:40

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Welcome


 

arrow8:40 - 9:30 KEYNOTE

Tuesday
December 9
8:40–9:30

KEYNOTE

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KEYNOTE: Are You Accountable?
Kelle O’Neal, Founder and CEO, First San Francisco Partners

Although the majority of companies understand that Data Governance is an important corporate discipline, a Data Governance Program can be hard to initiate and maintain since it requires both dedicated as well as virtual participation from people in many different functions across an enterprise. "Accountability" for Data Governance may lie with only a few or even no full time people.  

Consider an organization that is just getting started with data governance:  the organization created a business plan, designed the operating model and articulated goals. A Data Governance champion is identified and business resources are assigned to attend meetings. All appears to be going well. However, issues start to arise when new policies need to be implemented and additional resources need to be assigned and held accountable for execution of these new guidelines. Issues arise when change occurs.

How can your organization ensure that the company adopts the new data governance standards? In this presentation, we will talk about how awareness, ownership and accountability are key to activating and engaging people to adopt new data governance initiatives and to embrace, not resist, the change that data governance creates.

Level of Audience:
All Levels

Speaker:
Kelle O’Neal Kelle O’Neal
Founder and CEO
First San Francisco Partners

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arrow9:35 - 10:05 KEYNOTE

Tuesday
December 9
9:35- 10:05

KEYNOTE

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KEYNOTE: Data Driven....Yadda, Yadda, Yadda
Anne Buff, Thought Leader, SAS

You may say your organization is data-driven, but is it really?

In this keynote we'll take a look at the following: what it means to be data-driven; four key characteristics of successful, data-driven organizations; the role of data governance; warning signs that your organization may not be as data-driven as you think; and finally, what to avoid. If actions speak louder than words, make sure your organization’s data-driven actions are consistent and speak volumes internally and externally.

Level of Audience:
All Levels

Speaker:
Anne Buff Anne Buff
Thought Leader
SAS

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arrow10:05 - 10:30 COFFEE BREAK
10:30 - 11:20 CONCURRENT SESSIONS

Tuesday
December 9
10:30–11:20

 

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A New Data Governance Maturity Model 
Dan Power, Founder & President, Hub Designs

Well-known thought leaders Dan Power and Wayne Eckerson discuss the different stages of data governance maturity, how to recognize where your company is today, and how to plan and deliver increases in overall maturity. They address the organizational, political and cultural aspects, as well as the process redesign that is needed to improve the enterprise's maturity at managing and governing critical corporate information assets.

Attendees of this session will learn:

  • The "what" and "why" of data governance
  • Why data governance is so hard
  • What it takes to be a data governance leader
  • What is your company's data governance IQ?
  • How to recognize where you are and plan for increased maturity
  • The role of technology in data governance maturity

Level of Audience:
Introductory

Speaker:
Dan Power Dan Power
Founder & President
Hub Designs

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Tuesday
December 9
10:30–11:20

 

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Many Birds, One Stone
Charles Gilbreath, Chief Data Officer, Georgia State University

This presentation looks at a large research university that has been nationally recognized for its innovative use of data, even though it lacks a single, integrated data system.  In order to get the “enterprise wide” view of data, the data governance group helps break down the walls of data silos and facilitates the flow of data between systems.  But our group is designed to support institutional effectiveness, so while we do include the usual suspects involved in a data governance group – data stewards and IT – we also include experts from legal affairs, the internal auditors, the policy librarian, and front-end users of the transactional system.  Finally, we include researchers and data consumers; the actual “users” of the data being governed.  By including all of these members, we ensure that we use the data properly and accurately.

Level of Audience:
Intermediate

Speaker:
Charles Gilbreath Charles Gilbreath
Chief Data Officer
Georgia State University

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Tuesday
December 9
10:30–11:20

 

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Bringing Your Business Back to the Table to Make Data Decisions- A Grass-Roots Based Approach to Develop Your Data Governance Program
Doris Saad, Director Enterprise Data Governance, SunTrust Bank
Karen Copeland, Manager Enterprise Data Change Management, SunTrust Bank

Many ad-hoc and heroic based efforts involving data quality and data decisioning activities exist in pockets within most corporations. Identifying these efforts is the first step in enhancing and driving to a data governance strategy. 

This case study will examine the following:

  • How to identify ad-hoc governance programs
  • Assessing and building a strategy for enhancement
  • Challenges associated with “grass-root based” program development
  • Gaining momentum
  • Measuring success

Level of Audience:
Introductory

Speakers:
Doris Saad Doris Saad
Director Enterprise Data Governance
SunTrust Bank

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  Karen Copeland Karen Copeland
Manager Enterprise Data Change Management
SunTrust Bank

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11:20 - 11:30 ROOM CHANGE
arrow11:30 - 12:00 DATA GOVERNANCE SOLUTIONS

Tuesday
December 9
11:30–12:00

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A Practical Approach to Enterprise Data Governance and Master Data Management
Kevin Lewis, PS Partner – Strategy and Governance Practice, Teradata

Many organizations are struggling to overcome the result of years of isolated data deployment – inconsistent definitions, redundant and overlapping repositories, inability to answer cross-functional business questions, and so on. But when confronting the “E” word – Enterprise – the task of reconciling various data sources seems overwhelming. Where do you start? How do you get the business to participate in an esoteric sounding activity like data governance? How to you create incremental value while also building a foundation for the future? In this session, strategies for getting data governance started (or re-directed) in a practical way will be shared, and a unique approach to master data management will be explained, as a specific implementable activity requiring the participation of data governance.

Level of Audience:
All Levels

Speaker:
Kevin Lewis Kevin Lewis
PS Partner – Strategy and Governance Practice
Teradata

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Tuesday
December 9
11:30–12:00

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Business Data Authority: A Data Organization for Strategic Advantage
Stan Christiaens, Co-founder and Operational Director, Collibra

To avoid drowning in today’s data deluge requires new processes and methodologies that establish business data authority over these valuable data assets. In simple terms, this translates into placing the appropriate ownership and control of data that affords greater agility and utility of business data. In doing so, businesses can start to gain control and establish scalable, systematic processes that avoid the pitfalls of reactive practices that limit the scope and purpose of various kinds of data.

That objective is all the more urgent today because business data is growing in scale, complexity and velocity as companies strive to gain access to more diverse data sets that span cloud, services, social technologies and mobile devices. And the insights and perspectives derived from these data sets are often nuanced in shades of grey, not black or white. But once the data is embraced, it becomes clear that it’s not a simple proposition to provide access to it because the data lacks contextual pointers, which helps in two ways: trust and identifying the right data assets.

In this session we will show how you can set up the Business Data Authority: Data Governance & Stewardship provide the right level of control and trust in data. By managing the business glossary, curating reference data, handling classifications, taxonomies and hierarchies, setting up policies and rules, measuring compliance, monitoring quality and resolving issues, facilitating data sharing, ... Data Stewards enable the process of data management.

We will make use of Collibra's Data Governance Center to show how the Business Data Authority works in practice, and how a configurable operating model (roles, workflow, organization, ...) drives the right level of adoption and business engagement to establish a sound approach to data maturity, and turn information into a competitive differentiator.

Level of Audience:
All Levels

Speaker:
Stan Christiaens Stan Christiaens
Co-founder and Operational Director
Collibra

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arrow12:00 - 1:00 LUNCH
1:00 - 1:50 CONCURRENT SESSIONS

Tuesday
December 9
1:00–1:50

 

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What’s Yours Worth? – How to Determine the Value of Data
Susan Kopeck, Enterprise Architect, Ford Motor Company

Do you know the value of your business data?  Are you having difficulty influencing your business to standardize its data?  Do you know how to communicate the importance of data governance in analytics?

This presentation will cover practical techniques used at Ford Motor Company to influence our business customers to establish data standards and drive the convergence of fragmented data.  We’ll discuss how data ownership, data quality, and data governance all play a part in successfully establishing and maintaining standards and how these methods can lead to data efficiencies and improved analytics.

Attendees will learn how to:

  • Determine the value of their business’ data
  • Calculate the inefficiencies that result from poor data quality
  • Influence their business to establish standards and converge fragmented data
  • Develop and institutionalize information standards
  • Manage change through data ownership and governance processes

Level of Audience:
Introductory

Speaker:
Susan Kopeck Susan Kopeck
Enterprise Architect
Ford Motor Company

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Tuesday
December 9
1:00–1:50

 

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Data Governance in the Modern Data Wild, Wild West
Alan White, Senior Consultant, C&A Consulting, LLC

In this current world of Cloud Based, Big Data and NoSQL solutions what are the impacts to Data Governance and how do we create a managed, consistent, stable and flexible environment given architecture capabilities and restrictions?

This session will address each of the various architectural components, the implications of each for Data Governance, and case studies from real world experience. 

  • How did we get here?  A brief history from before relational, through the relational hype to the current state of heterogeneous environments.
  • What are the functional architectural components in the modern data environment?
  • What are some of the main impacts to Data Governance?
  • Why Data Governance need to be planned ahead of architecture?
  • What are the latest technology trends and how might they impact our Data Governance Programs?
  • What are some real world lessons learned?
  • What are some Big Data Data Governance Anti-patterns?

Level of Audience:
Intermediate

Speaker:
Alan White Alan White
Senior Consultant
C&A Consulting, LLC

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Tuesday
December 9
1:00–1:50

 

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The Agile Diplomat: The Evolving Role of the Enterprise Data Steward
Mike Grosvenor, Technology Manager, Access Sciences Corp.
John Rhoades, Senior VP Consulting and Corporate Strategy, Access Sciences Corp.

Data Stewards are emerging as highly prized diplomats, helping their organizations bridge the divide between a multiplicity of systems and processes. They influence knowledge workers who are increasingly frustrated by their inability to find information required to perform their job. They provide guidance to system and business process owners on good practices for effective data management. They also maintain an awareness of governance and compliance requirements. What are the keys to success for such a valuable role?

In this presentation, we will discuss how participants can define and implement this enhanced Data Steward role in their organization. 

At the conclusion of this session, participants will be able to:

  • Identify key challenges in establishing common data management approaches across transaction, collaboration, and content management systems
  • Describe the benefits of associating Agile development practices with the Data Steward role
  • Define the critical role of workflows in shepherding data management
  • Develop immediate next steps to make an impact for their program

Level of Audience:
Intermediate

Speakers:
Mike Grosvenor Mike Grosvenor
Technology Manager
Access Sciences Corp.

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  John Rhoades John Rhoades
Senior VP Consulting and
Corporate Strategy
Access Sciences Corp.

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arrow1:50 - 2:00 ROOM CHANGE
arrow2:00 - 2:30 DATA GOVERNANCE SOLUTIONS

Tuesday
December 9
2:00–2:30

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The Game of Data Strategy and Data Governance
Matthew Magne, Product Marketing Manager, SAS

Using familiar strategy game analogies, we'll discuss common strategies, pitfalls and best practices to creating a solid data strategy, including:
  • "player" types
  • Data integration
  • Data quality
  • Master data management, data governance, data security, metadata management, life cycle (people, process, technology, economics)
  • Trusted data driving BI and analytics.

Level of Audience:
All Levels

Speaker:
Matthew Magne Matthew Magne
Product Marketing Manager
SAS

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Tuesday
December 9
2:00–2:30

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Enabling Data Governance and Regulatory Compliance for Risk Management – Lessons Learned at a Tier 1 Bank
Geoff Rayner, Chief Executive Officer, Data Advantage Group, Inc.

A discussion of the business drivers in a data governance and metadata management project in the Enterprise Risk Management department of a Tier 1 bank.   

We will discuss the project guidelines for a successful initiative and the benefits of implementing a loosely coupled architecture to reduce the cost of ownership and deliver superior ROI.  The project scoped covered dozens of technologies across hundreds of systems that were analyzed to enable comprehensive data lineage across the Risk Reporting and MDM systems at the bank.

Level of Audience:
All Levels

Speaker:
Geoff Rayner Geoff Rayner
Chief Executive Officer
Data Advantage Group, Inc.

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arrow2:30 - 2:40 ROOM CHANGE
arrow2:40 - 3:30 CONCURRENT SESSIONS

Tuesday
December 9
2:40–3:30

 

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Implementing Data Governance: The Three Most Important Things You Can Do
Gregory Norden, Senior Manager, Data Governance, Boeing Commercial Airplanes
Gary Mesick, Business Process Analyst, Data Governance, Boeing Commercial Airplanes

Implementing data governance can seem daunting when you contemplate the myriad systems and applications you have to consider, the number of stakeholders involved, and the sheer amount of time and effort involved.  In the nearly three years our Data Governance team has been at it, we have successfully developed and deployed a metadata repository cataloging nearly 200,000 data elements from about 150 different systems, trained and deployed data stewards responsible for governing data important to the business (with over 100 data objects under governance), provided data governance oversight to development of new applications, including data analytics and spare parts management.

Because we have demonstrated our ability to get things done, the leadership has expanded our scope from a single division within Commercial Airplanes to all of Commercial Airplanes.  How did we do it? 

This session with focus on the three important steps that will ensure the success of your data governance effort.

Level of Audience:
Intermediate

Speakers:
Gregory Norden Gregory Norden
Senior Manager,
Data Governance
Boeing Commercial Airplanes

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  Gary Mesick Gary Mesick
Business Process Analyst,
Data Governance
Boeing Commercial Airplanes

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Tuesday
December 9
2:40–3:30

 

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The CDO and Data Governance
John Ladley, President, IMCue Solutions

At first glance it seems that the CDO and data governance go hand-in-hand.  However there are CDOs who don’t do data governance. There are some who view it as part of their job. There are others who view it as their sole responsibility.  Is there any standard model?  This session will review a basic framework for what someone needs to do, whether they are called a CDO or not, in terms of ensuring data governance has “C-level” awareness. 

Level of Audience:
Introductory

Speaker:
John Ladley John Ladley
President
IMCue Solutions

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Tuesday
December 9
2:40–3:30

 

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Soft Skills in Data Governance
Graeme King, CEO, Garioch Consulting Ltd

Effective data governance policies and procedures are one aspect of data governance,  However, if it were that easy, data governance could be covered in a checklist.  Of increasing importance are the soft skills that often make the difference between success and failure.  These soft skills include stakeholder management, networking, relationship building, influencing skills as well as the ability to understand and adapt the culture within which the data governance needs to be implemented.  For example, soft skills are required in order to allow senior management not only to understand the concept but also to provide the necessary level of buy in required for data governance to be successful.  In this presentation, we will examine, how to harness all of the tools in the arsenal to make data governance the success it needs to be.. 

Level of Audience:
Introductory

Speaker:
Graeme King Graeme King
CEO
Garioch Consulting Ltd

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arrow3:30 - 4:00 ICE CREAM RECEPTION AND EXHIBITS OPEN
arrow4:00 - 4:50

Tuesday
December 9
4:00–4:50

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TIAA-CREF’s Journey to Improved Data Quality
Vidya Parthasarathy, Manager, TIAA-CREF

This case study discusses the approach TIAA-CREF is using to improve Information and Data Quality that leads to better business outcomes. The journey begins with defining the opportunity, establishing a transformation program and progresses through the framework and approach, which includes maturing Data Governance & Stewardship, developing a Playbook and Enterprise Data Services. During the session we'll discuss the roles of Metadata, Data Profiling and a Data Quality Dashboard as the technologies under pinning the Enterprise Data Services. We'll show how these capabilities are leveraged by Data Stewards and Project teams following the Playbook methodology.

Level of Audience
Intermediate

Speaker:
Vidya Parthasarathy Vidya Parthasarathy
Manager
TIAA-CREF

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Tuesday
December 9
4:00 –4:50

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Bridge the Gap Between Data Governance and Agile Methods
Robert S. Seiner, President / Publisher, KIK Consulting / TDAN.com

The concepts of Agile Software Development have been applied in many ways in many organizations with differing levels of success. Nobody is surprised that Agile Methods and Data Governance Methods can be at odds with each other. But still they are doing their best to coexist. Can Data Governance be applied to Agile projects? Can Data Governance be applied in an Agile way? These are two fascinating questions.

Join Robert S. Seiner for this session to explore and uncover ideas for how to stay Agile in our Data Governance efforts and how to Govern Agile efforts. The subject of Agile always seems to spark interest from skeptics and believers alike. This session focuses discovering ways of bridging the gap. All viewpoints will be considered.

This session will quickly cover:

  • Data Governance and Agile Roles & Responsibilities
  • Applying Governance to Agile Projects
  • Being Agile with our Governance Requirements
  • Can the two coexist? “Selling” Agile to Governance People and the other way around

Level of Audience:
Intermediate

Speaker:
Robert S. Seiner

Robert S. Seiner
President / Publisher
KIK Consulting / TDAN.com

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4:50 - 7:00 EXHIBITS AND RECEPTION
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