Tutorials and Afternoon Conference Sessions
November 18, 2013

Monday
November 18
7:00–6:00
Registration
Monday
November 18
7:00–8:30
Continental Breakfast
8:30 - 11:45 MORNING TUTORIALS

Monday
November 18
8:30-11:45

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AM1 - Data Governance 101: Organization, Roles, Policies, and Processes 
David Loshin, President, Knowledge Integrity, Inc

In this introductory tutorial we provide an overview of the policies, practices, and roles associated with initiating and sustaining a data governance program. An effective data governance demands practices and techniques for establishing the corporate value proposition for data governance, defining and approving data policies, and putting those policies into production.

This requires effective communication of data policies and associated guidance across line-of-business boundaries, as well as repeatable processes for organizing data requirements for all key data concepts across the organization. Assessing the breadth of data requirements and expectations from across the line of business landscape is key, as is ensuring consistent observance of those requirements through the design, development, and implementation phases of the system development life cycle.

In this tutorial we will also look at some practical operational aspects of data governance and stewardship, such as documenting data standards, harmonizing business term definitions and semantics, and methods for monitoring of observance to data expectations

 Attendees will learn about:

  • Drivers for data governance
  • Organizational operating model for data governance
  • Roles and responsibilities
  • Collecting data requirements
  • Processes for defining and approving data policies
  • Oversight of common reference data concepts
  • Operational data stewardship

Level of audience:
Introductory

Speaker:
David Loshin David Loshin
President
Knowledge Integrity, Inc

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Monday
November 18
8:30-11:45

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AM2 - Extending Project-focused Data Governance to the Enterprise 
Kelle O'Neal, Managing Partner, First San Francisco Partners

Did you start your Data Governance Program to support a specific department, project or regulatory requirement? Are you struggling to extend it to the enterprise? This session will provide tips and techniques for extending a project-oriented governance program to an enterprise initiative.

We will review best practices, as well as examples and case studies to illustrate the concepts such as:

  • Identifying new use cases and areas to provide value
  • Identifying new stakeholders, supporters and sponsors
  • Extending the Data Governance Organization and involving new team       members
  • Leveraging existing artifacts and identifying new requirements
  • Embedding Data Governance into the Operations of the company

Attendees in this session will leave with a process and a roadmap to improve the effectiveness of governance by leveraging economies of scale and enterprise assets.

Speaker:
Kelle O'Neal Kelle O'Neal
Managing Partner
First San Francisco Partners

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Monday
November 18
8:30-11:45

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AM3 - Data Governance for Big Data and Unstructured Data 
Malcolm Chisholm, President, AskGet Inc

The emergence of Big Data as a major force since 2010 has resulted in many enterprises rethinking their approach to Data Management.  At the same time, this has forced enterprises to think more clearly about how unstructured data (whether Big or not) has to be managed.  The Data Governance challenges for Big Data and unstructured data are different to those for structured data in relational environments.  This tutorial examines these challenges at a number of levels.  These include (for both Big Data and unstructured data): dealing with sources, ensuring modeling of environments is done well, tracking what happens to data as it flows through environments, compensating for inadequacies in tools, semantic modeling for understanding of data, semantic modeling for distilling results of data processing, and integration with regular structured environments.  General issues with lack of metadata for Big Data and unstructured data and the Data Governance response are described.   Also discussed are approaches to getting the business to understand the urgent need for Data Governance in these areas, which are often seen as overwhelmingly the province of technology alone.

Attendees will learn:

  • The characteristics of Big Data and unstructured data that must be addressed by Data Governance
  • The components of Big Data and unstructured data environments where Data Governance has a role, and examples of Data Governance tasks and solutions in these areas
  • How to effectively govern metadata for Big Data and unstructured data
  • Dealing with technology orientation and lack of governance in enterprises that are adopting Big Data and unstructured data

Level of audience:
Introductory

Speaker:
Malcolm Chisholm Malcolm Chisholm
President
AskGet Inc

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Monday
November 18
8:30-11:45

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AM4 - Key Ingredients and Human Dynamics on How to be Successful in Data Governance 
Len Silverston, President, Universal Data Models, LLC

Len Silverston had the opportunity to help his client recognize such significant return on investment from their data governance program that they won the 2012 Data Governance Best Practice Award. A key to the success of this effort was understanding the personal, cultural, and political environment and consciously employing proven principles to enable success.  The most successful data governance efforts usually share one thing in common: they developed and implemented effective strategies that provided fertile cultural and political ground for success.

This seminar will first talk about key ingredients of data governance programs including how to:

  • Develop and gain buy-in for a charter
  • Set up an organizational structure and roles and responsibilities
  • Gather requirements for data governance
  • Identify issues
  • Define data and  rules
  • Develop metrics and monitor data
  • Define solutions including developing new policies, processes, and resolutions to issues

Then the seminar will cover principles, tools, and techniques to empower participants in moving toward effective data governance.  The instructor will share various insights, showing pitfalls of where data governance efforts can and have gone off course as well as sharing keys to successful data governance efforts.  There will be interactive exercises where participants can practice handling difficult issues that commonly arise by applying principles leading to effective data governance.

Participants of this seminar will gain:

  • An understanding of how to set up the key activities for a data governance program
  • An understanding of political and cultural factors for which successful data governance teams need to be aware and prepared
  • Tools, principles and techniques to enable data governance such as keys in understanding motivations, facilitating a common vision, developing trust, and managing conflict
  • Stories of how culture and politics either killed or fostered data governance
  • Exercises allowing participants to practice overcoming challenges that data governance professionals often face.
  • Education and experience in preparing for cultural and political challenges as well as applying powerful techniques for developing more effective environments, in this non threatening, classroom setting.

Level of audience:
Introductory

Speaker:
Len Silverston Len Silverston
President
Universal Data Models, LLC

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1:00 - 4:15 AFTERNOON TUTORIALS

Monday
November 18
1:00–4:15

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PM1 - How to Effectively Operationalize Data Stewards and Your Data Governance Program  
Robert S. Seiner, President / Publisher, KIK Consulting / TDAN.com

Data Stewards exist in your organization whether or not there is a formal Data Governance Program.  These people may not know that they are stewards or they may not be formally recognized as such, but rest assured that there are people in your organization that have levels of accountability for how they define, produce and use data.  This is a big advantage that not all organizations consider when delivering a Data Governance Program. This is one of the core tenets of a non-invasive approach to Data Governance.

If Data Stewards already exist to one degree or another, this is something to leverage when starting to operationalize your program.  In this half day session, Bob Seiner focuses on appropriate ways to identify data stewards, orient and onboard the data stewards to relevant aspects of your Data Governance Program, and getting data stewards to applying the core concepts of data governance in their daily activities.

Attendees of this session will learn:

  • How to Define the Role of a Data Steward
  • How to Identify or Recognize People as Data Stewards
  • How to Train and Equip Data Stewards with Relevant Governance Knowledge
  • How to Get Stewards to Apply the Knowledge in Day-to-Day and Project-Type Activities.
  • How to Effectively Communicate with the Data Stewards.

Level of audience:
Intermediate

Speaker:
Robert S. Seiner Robert S. Seiner
President / Publisher
KIK Consulting / TDAN.com

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Monday
November 18
1:00–4:15

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PM2 - How to Develop ROI and Value of Investment Metrics - Demonstrating and Communicating Success
Pat Branum, Enterprise Data Governance, Capital One Financial
Eileen Koski, Director of Data Governance, North Shore LIJ Health & Hospital System

The initial justifications for implementing Data Governance and Stewardship programs are often based on known data issues that have caused business problems for an organization. A program that successfully solves real business problems by identifying and addressing data issues, may still struggle in the long run if they cannot effectively demonstrate and communicate their accomplishments within their organization.  The key to demonstrating success - and in particular to maintaining enthusiasm over time - is to derive, document and appropriately communicate persuasive metrics on Return On Investment (ROI) or Value Of Investment (VOI).

While it is easy to understand why metrics are important, it is not always easy to figure out how to derive them or how, when and to whom to communicate them.

Through examples and in-class exercises, this session will teach participants how to translate success into persuasive metrics, as well as discussing strategies for effective communication.

Topics:

  • When to use ROI, VOI or both
  • Fundamentals - Choosing projects wisely: establishing, sponsorship, intended business impact, goals and accountability
  • Internal vs. external measures and benchmarks
  • Nuts and bolts - creating formulas, calculating and validating results
  • Communicating ROI/VOI - how, when and to whom
  • Using ROI/VOI to build or strengthen bridges

Level of audience:
Intermediate

Speakers:
Pat Branum Pat Branum
Enterprise Data Governance
Capital One Financial

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  Eileen Koski Eileen Koski
Director of Data Governance
North Shore LIJ Health & Hospital System

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Monday
November 18
1:00–4:15

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PM3 - Effective Data Governance for Master Data Management 
Malcolm Chisholm, President, AskGet Inc

Master Data Management (MDM) continues to be a challenge for many enterprises.  Over the past few years there has been a growing awareness that Data Governance is a prerequisite for successful MDM and that Data Governance translate into well-run operational practices that are capable of evolving with the business.  This tutorial focuses on the essential areas of Data Governance that must be established for MDM and how to overcome the challenges of operationalization.  The complex and multi-disciplinary nature of MDM is addressed in terms of governance.  Attention is also paid to qualitative differences in governance needed for different MDM entities such as customer, product, account, financial instrument, and reference data.  Some level of tool support is needed for Data Governance to be successful for MDM, and the nature of this tool support is described.  Additionally, the different roles involved in Data Governance are outlined.  This is particularly important for MDM as there are widely disparate views on what a Data Steward, an SME, a Data Manager, etc. are, and lack of role clarity is known to be a significant obstacle for MDM implementations.

Attendees will learn:

  • What MDM is and how Data Governance is needed to make it successful
  • The different elements of Data Governance needed for the different components of and MDM program
  • How to operationalize Data Governance, and keep it operationalized successfully
  • Examples of different Data Governance needs for different Master Data Entities
  • The essentials of the different roles involved in Data Governance for MDM

Level of audience:
Introductory

Speaker:
Malcolm Chisholm Malcolm Chisholm
President
AskGet Inc

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Monday
November 18
1:00–4:15

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PM4 - How to Sustain Data Governance 
John Ladley, President, IMCue Solutions 

Now you have data governance up and running. Now what? Is it self sustaining? (no) Is it hard to keep going? (yes).

This session will cover the major roadblocks to keeping Data Governance programs running after they have been implemented.

  • Resistance – How do you address the various forms of resistance that will happen?
  • Measuring effectiveness – How do you design and deploy metrics that prove your program is effective?
  • Organization – What organization structures help data governance staffs thrive?
  • Aligning to the business when it is hard Metrics for monitoring Data Governance
  • Attracting business partners Business alignment – How do you recognize shifts in the business environment and proactively assist IT and the business? How do you keep your sponsor engaged?

Level of audience:
Intermediate

Speaker:
John Ladley John Ladley
President
IMCue Solutions 

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4:30 - 5:20 AFTERNOON CONFERENCE SESSIONS

Monday
November 18
4:30–5:20

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Basel II and the Implications for Data Management and Data Quality
Bhaskar Kuppusamy, Managing Partner, Aikya Incorporated

Basel II is a regulatory compliance, international standard, and best practice that places guards against financial and operational risks faced by banks. This presentation discusses the data management implications, best practices, and lessons learnt from our experience.

Topics include:

  • Key data management rules per the federal guidance (OCC, FRB, FDIC, and OTS)
  • "Cradle to grave" approach to data management
  • Data Governance Best Practices - People, Process, and Technology
  • Data Quality Best Practices focusing on rules definition
  • Technology best practices focusing on identifying, measuring, monitoring, and - reporting data quality issues on an on-going basis.

Level of Audience:
Intermediate

Speaker:
Bhaskar Kuppusamy Bhaskar Kuppusamy
Managing Partner
Aikya Incorporated

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Monday
November 18
4:30–5:20

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7 Key Materials for Building a Data Governance Shop - Year One at the University of Pittsburgh Medical Center
Matthew Slavonic, Lead Data Governance Analyst, UPMC
Susan Majcher, Senior Data Governance Analyst, UPMC

There are many key materials when building a workshop that can be compared to what it takes to build a Data Governance Program.   

In this session we will present how the Data Governance Program at UPMC used these 7 materials when building the program during its first year:

  1. Establishing a Foundation (A Strong Stewardship Community)
  2. Building the Walls (Dedicated Data Governance Office)
  3. Roof (Executive Level Support)
  4. Wiring/ Plumbing (Avenues of Communication and Marketing for the Program)
  5. Tools (Purchasing and Utilizing products to deploy the services and solutions)
  6. Raw Materials (Data)
  7. Product/Output (Services and solutions provided by the Data Governance Program).

Each one of these materials is important to help establish a strong, reliable, and scalable Data Governance Program.  These materials can also be simply categorized under:

Each one of these materials is important to help establish a strong, reliable, and scalable Data Governance Program.  These materials can also be simply categorized under:

  • Planning
  • Processes
  • Policies
  • Technology
  • People

Level of Audience:
Introductory

Speakers:
Matthew Slavonic Matthew Slavonic
Lead Data Governance Analyst
UPMC

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  Susan Majcher Susan Majcher
Senior Data Governance Analyst
UPMC

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Monday
November 18
4:30–5:20

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Metadata as a Data Governance Enabler
David Kowalski, Senior VP, Bank of America

Providing minimally intrusive and maximally effective data governance within large, complex organizations, we encounter a number of special challenges.   Conflicting business and technical terminology, inadequate documentation of data sources and an often legitimate need for different lines of business to manage data in different ways are just some of the contributors to a complex landscape in which the implementation and governance of a coherent Enterprise-level data management program can be highly problematic.

Bank of America has implemented an Enterprise Data Management Policy with associated Standards to enact a federated approach to coordinating data management across 23 separate business units across the Bank. 

At present, these standards address requirements to:

  • Catalog, assess and rate all systems which are provisioning data
  • Establish plans for regular testing and reporting of the quality of critical data elements
  • Enact both automatic controls and control processes to ensure that data feeds occur in a timely and accurate fashion
  • Document business and technical metadata as well as end-to-end data lineage for critical data elements

The last of these is at the heart of our approach.  A centralized, carefully governed metadata repository provides a trusted source for much of the information necessary to govern our data practices as well as providing a true Rosetta stone for simplifying and coordinating our terminology across the organization.  Moreover, as we further develop strategies to leverage the metadata, we are regularly finding ways in which this allows us to meet regulatory requirements, reduce operational inefficiencies and better drive the analytic processes which drive revenue growth.

Level of Audience:
Intermediate

Speaker:
David Kowalski David Kowalski
Senior VP
Bank of America

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