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Practical Management of International Data
How do you structure a database to handle an address from anywhere in the world?
How do
you make your Internet input forms as suitable for people with no family name as for those who have two? How do you manage data from diverse languages and writing systems such as English and Chinese? How should you ensure
that everybody enters a date in the same way?
The challenges facing any manager of international data are fascinating-how do you approach them so that the challenges do not become nightmares?
This seminar details the
problems an organization is likely to encounter dealing with international data and suggests where available, solutions and ways of preventing the problems arising. It tackles data management from the point of view of the
data, rather
than approaching it as a technical issue.
Course Objectives
Attendees will:
- Understand the need to manage international data better
- Understand how international data quality affects customer satisfaction
- Understand global data diversity
- Understand the basics of data storage and the fundamentals of data management
- Learn to deal with cultural and linguistic diversity of data from around the world
- Learn to look at the issues from the data viewpoint
- Identify solutions for common international data management problems
- Learn how a few simple processes can save a fortune in data cleaning costs and lost customers
- Learn how to approach data management in a non-technical manner ideal for marketing or customer-service personnel
- Learn and review fundamentals of database management
Duration: 2 days
Who Should Attend
Data Managers, Database Managers, Data Administrators, Data Analysts, Database
Designers, Data warehouse Personnel, Customer Relations Managers, Customer Support Personnel, Quality Assurance Personnel, Infor-mation Stewards, Marketing & Sales Personnel and Globalization staff.
Anybody who relies upon, comes into contact with, or manages international data.
Instructor Graham RhindG
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